The event, in partnership with PepsiCo and Gatorade, will take place Sept. 22-23 and feature more than 100 experiences and food offerings, including sampling, panel discussions, cooking demos, exhibitions and celebrity appearances.
Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.