Retailer Campaigns

As with other forms of retail, monitors may be the wave of the future for banks. They can entertain, as well as inform. Location, however, is critical.

In Blockbuster Video's Boca Raton, Fla., test store, shoppers are given the opportunity to view short clips from thousands of featured films. The test will be expanded to 10 stores in Denver later this year.

An attractive, organized display, "the Superflex System provides an efficient way to sell comic books, which can be difficult to sell," says Bart Shea, senior manager of construction at Waldenbooks, Stamford, Conn.The display is available in both single-and double-standing versions, each over 6 fee

Comic book displays at Waldenbooks are intended to last up to four years.

Square D officials call their display system an "unloader," designed to spur sales. It is not a program "to load shelves."

Pizza Hut had an ace in the hole and the company wasn't taking full advantage of it: Kids love pizza. Enter the "Fievel Goes West" display, a cardboard unit with characters from the recent animated feature film.

Pizza Hut is using a display to sell its recently introduced kids meals, which the company calls a natural combination.

Interactive display for headphones, first put in Sears Brand Central stores, is now going into other channels.

Displays designed to go over a "Wait To Be Seated" sign are popular because they require no assembly.

To provide cross-merchandising opportunities for retailers to promote car batteries in a different department than automotive.

Three-dimensional graphics are one way Crown adds value to displays and makes them more appealing to retailers. On the counter display for "Zapp!" the book's title appears to burst out of the riser.

To invent a means of displaying large banners as neatly as possible (without sags, tears, etc.) while enabling fairly simple advertising updates.