Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.
The program got customers to think about how to improve their homes and let them know that a lack of expertise on their part wouldn't be a hindrance, since they could borrow the tape and learn about the project.
New signage for the Automotive Category of Sears leads customers to their destinations and informs them of the customer service standards and the automotive services offered by Sears. The pipe and junction signage matches the signage on the auto sales floor.
As with other forms of retail, monitors may be the wave of the future for banks. They can entertain, as well as inform. Location, however, is critical.
In Blockbuster Video's Boca Raton, Fla., test store, shoppers are given the opportunity to view short clips from thousands of featured films. The test will be expanded to 10 stores in Denver later this year.