Until a few years ago, walking into a Sears store was like walking into a showroom for P-O-P, with almost every imaginable type of sign and display on view.
"Why buy me?"That's the question Ron Scheiblauer, director of visual merchandising for The Home Depot, thinks the P-O-P for every product he sells should ask -- and answer.
The repositioning of Midas International to emphasize its diversity of services and systems includes P-O-P pieces such as banners, posters and counter cards.