Reckitt Benckiser’s Air Wick is teaming with Target to run a digital program spotlighting the brand's new Spring collection of essential oils and fragrances.
We asked participants in the Path to Purchase IQ's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Walgreens Advertising Group is launching self-serve programmatic and clean-room solutions to give brand advertisers more flexibility when running campaigns.
In a 2.5-hour Learning Lab, Roy Armale, global chief innovation officer at VMLY&R Commerce, gives marketers an understanding of how to use, collect and organize data across workstreams.
As retailer media networks proliferate and expand their digital solutions, it's never been more important for brand teams to align on what they want and need from their retailer media campaigns, and how to evaluate campaign performance.