Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
Unilever is delivering a more inclusive vision of beauty by grouping personal care products “made for unique hair & skin” in a dedicated walmart.com showcase.
Walgreens missed a personalization opportunity when it sent generic Valentine’s Day-themed mailers to consumers’ homes during the final week of January.