Packaging

When Coors Brewing Co. jumped into the popular ice beer category with its Artic Ice brand, it wanted an eye-catching design for the label.

PC users now have an easy, inexpensive way to try new software with softKey International Inc.'s newly released Platinum line of CD-ROM products.

Following the computer industry's trend toward better merchandising, Lotus Development Corp. has completely redesigned its in-store image.

Henry Weinhard's Private Reserve and Private Reserve Dark beers, produced by Blitz-Weinhard Co., a division of G. Heileman Brewing Co., La Crosse, Wis., are appearing in stores bigger and better than ever in new 22-ounce bottles.

Manufacturers of nonprescription appetite suppressants (they don't use the term "diet pills" anymore) walk a fine line within the health and beauty category.On one hand, appetite control products are pharmaceuticals.

Royal Crown Cola is spicing up its flat image by teaming up with Harley-Davidson to create "an attitude for our brand that we don't feel either of the two big guys can match," says a company spokesman. A 6-foot Harley cutout promotes a summer contest.

Texans have been proud of Milwaukee for 28 years -- at least, they've had a high regard for Old Milwaukee, the beer that's brewed in Longview, Texas. And though the brand has changed brewers during that time, nothing's kept it from being a hometown favorite.

Carton hangouts filled with beautiful gift cartons subtly remind customers that fine wine makes a great gift any time of the year.To promote year-round gift sales of Meridian Santa Barbara Coast Chardonnay, Wine World Estates in St.

The Stevens Point Brewery, Stevens Point, Wis., recently updated the packaging for its Point Special beer. The packaging derives from a Point Special label introduced in the early 1900s.

Daniel A. Sejzer, Highland Park, Ill.

Today's cost-conscious consumers want a deal, and the Stroh Brewery has developed the Super Value Pack to give it to them.

Before Rawlings could begin to revamp its point-of-sale effort, the company redesigned all of its packaging into a common theme of colors and graphics.