Packaging

MAG Security's new Home Security Value Pack allows the company to combine 10 products to give retailers a "new" all-in-one package they can cross-merchandise to door and window departments. It is part of a complete merchandising system introduced in September.

New packaging can revitalize a brand, but it also creates a backlog of old merchandise that retailers want to replace.

Wamsutta's year-long gift-with-purchase promotion consistently includes a basket for holding the gifts, but other P-O-P materials change each quarter to highlight the current gift giveaway.

Packaging for the Barefoot line of products from Freeman Cosmetics leaves no doubt as to what is contained inside.

With the aid of focus groups, PNY Electronics Inc. updated the packaging for its Memory Master line of PC memory upgrades. The packaging now has a front-cover window, color-coded product data and simplified installation instructions.

This summer, Independence Day launched not only a blockbuster, eponymous movie, but some explosive changes at Pete's Brewing Co., Palo Alto, Calif., as well.Pete's, the maker of the infamous Wicked ales, introduced four new products, new names for two existing products, new packaging and a new disp

Just when PNY Electronics Inc. achieved success selling its PC memory upgrades at retail, it decided to upgrade its selling efforts as well."We thought we had something pretty hot with our packaging," says Mike Metro, director of retail sales and marketing for Moonachie, N.J.-based PNY.

A hexagonal container (holding a complimentary snifter) with a rosette top was created for the snifter on-pack promotion.

Most manufacturers take notice when Wal-Mart hints that it had better improve its packaging or else.

A new clamshell design and sealing equipment used to produce packaging for Hunt Manufacturing's Boston Bulldog pencil sharpeners resulted from retailer's demands for a pegable and stand-alone shape. The final design improved productivity dramatically and also raised sales.

The movie's video box illustrates how the holographic foil reflects light through it to enhance its depth and visual appeal.

Purple and yellow colors along with pop-out plush toys draw attention to a new line of Nick Jr. products on store shelves.