Purchase, N.Y. — PepsiCo reintroduced its venerable Diet Pepsi brand to a younger generation of consumers by slimming down packaging and beefing up marketing to Millennials, or Gen Y.
Kimberly-Clark’s U by Kotex presented a limited-edition "Designer Series" of feminine-care products (such as “Punk Glam” tampons and “Poptimistic” pads) in an FSI urging consumers to “Hurry, they’ll be out of stock before they’re out of style.” Retailers such as Ahold USA's Stop & Shop got overlays
Colgate-Palmolive delivered $6.75 in coupons across multiple FSIs in an event presenting new SKUs from Colgate, Irish Spring, Softsoap and Murphy Oil Soap, revamped packaging for Speed Stick and a new, larger package size for Palmolive.