Safeway has yet again united a slew of leading product manufacturers to help headline back-to-school activity with its tried and true “10% Goes Back to Schools” platform.
Procter & Gamble’s Bounty participates in Kroger’s annual marketing campaign around NASCAR and the Daytona 500 by providing customized packaging that prominently features the race logo and other themed graphics.
Shopper marketing played a key role as Kimberly-Clark launched U by Kotex and its bold, black packaging in 2010. But while many retailers received unique displays, neither the campaign nor the packaging was customized by chain.