Skip to main content
Logging you in.
Logging you out.
Updating your account.
search
Login
Register
Expand main menu
Close main menu
search
Industry News
Latest Stories
News Briefs
Topics
Shopper Engagement
Digital Commerce
In-Store Experience
Retail Media
Solutions & Innovations
International
Webinars
All Webinars
Retail Intel Webinar Series 2024
Path to Purchase NOW Series 2023
Education
Commerce Marketing Program
Learning Lab
Videos
Retail Media Unplugged
Events
All Events
Future Forward
Retail Media Summit
Retail Media Summit UK
P2PI Live
Awards
40 Under 40 Awards
Hall of Fame
OmniShopper Awards
Retail Media Awards
Women of Excellence
Magazine
Current/Recent Content
Digital Edition Archives
Subscribe
Digital Edition
Magazine
Newsletter
Membership
Log in
Membership Info
More
2024 Media Kit
Interactive Experiences
Perspectives
Contact Us
New Product Launches
Advertisement
Costco/P&G Circular
'brandSaver' Prilosec FSI
Top New Non-Food Products: Supermarket Display Penetration
Top New Non-Food Products: Display Activity, First Year
Claritin Coupon Dispenser
Los Angeles
FSI Report: April 17, 2005
Prilosec uses a full-page FSI to promote a sweeps awarding a camping trip (with gear courtesy of Coleman Co.) to Lowe's Motor Speedway for a NASCAR race. The Procter & Gamble brand hosted a similar sweeps in the May 2004
Prilosec NASCAR FSI
Purple Reign
We've written so much about the Prilosec launch over the last 18 months, we're starting to develop a little editorial indigestion.
Prilosec OTC Launch at CVS
A case study from the Promotion Marketing Association's 2005 Reggie Awards
Ad Spending of Top Non-Food Brands
Year 2 Sales of Top 10 New Non-Food Brands of 2003
Top-Selling New Non-Food Brands, 2003-2004
Pagination
First page
« First
Previous page
‹ Previous
…
Page
811
Page
812
Current page
813
Page
814
Page
815
…
Next page
Next ›
Last page
Last »