Ace in April introduced Royal Finest to its Royal and Essence paint lines, offering $5 to $50 in mail-in rebates with purchase of one to 10 gallons of select products. Circular features and shelf signs supported.
Kimberly-Clark introduced new U by Kotex (see "Kimberly-Clark Shakes Up Feminine Care") through Walgreens with an exclusive "And the Winner Is" sweeps.
CVS supported Procter & Gamble's May rollout of Gillette Fusion ProGlide razors by placing a variety of P-O-P materials, including lighted "Tiffany" product showcases.