Walgreens is dedicating endcaps to introduce Paper Jamz, a new line of toy guitars, drums and amplifiers from Hong Kong-based WowWee that the chain is selling exclusively.
Procter & Gamble's Gillette Fusion ProGlide gives a co-equity FSI to Target that promises a $5 store gift card with purchase of a razor and cartridges. The product is getting extensive coverage in stores via informational signage in-line and dedicated endcaps.
Kimberly-Clark used black boxes and neon product wrappers to make a bold statement in the feminine care aisle, which leverages the voice of the overall U by Kotex launch campaign.
Walgreens gave strong support to Procter & Gamble's launch of Gillette Fusion ProGlide through prominent display placement, a Register Rewards offer and in-store beauty events.