Tying into the global "Open Happiness" campaign, Coca-Cola Singapore deployed an on-pack loyalty program on cans of Coke, Coke Zero and Sprite. Similar to a QR code, a ZapCode resembling a smiley face was printed on millions of cans.
QR codes can be read by certain phones that have installed a QR reader. Visit www.mobile-barcodes.com to find a reader that's compatible with your phone, then place your phone's camera over this image.
Featuring more than 150 people from nearly 85 companies, this article identifies some of the seminal forces behind the still-evolving practice of shopper marketing at product manufacturers and retailers.
Tecate has sponsored the Toyota Grand Prix for the last eight years. The brand runs marketing activities before and during the race, including promotions at retail, radio ads, mobile marketing initiatives and concerts.
The Home Depot this month hosts a mobile marketing tour from Hilti Corp. supported by a sweepstakes. Select Home Depot stores will host visits from the Hilti Site Commander, a customized Ford F-150 truck that will vist 100-plus locations this summer to demonstrate Hilti tools.
