3M's Post-it pitches its role in helping consumers "Take control and get organized" in an FSI carrying a QR code that sends smartphone users to a mobile website for product information and additional offers.
SC Johnson runs a multi-page event for Scrubbing Bubbles, Windex, Ziploc, Glade, Shout and Pledge. An FSI for Pledge Fabric Sweeper contains a QR code that leads smartphone users to a 40-second product demonstration. (ScanBuy, New York, handles.)