Mobile Marketing

Walgreens partnered with Kraft Foods this month to distribute mobile ads to consumers who checked in at stores via mobile apps such as Foursquare and Yelp.

Target made good on its low-price image during the 2011 holiday season by offering plenty of discounts through a lineup of sales events.

The Home Depot’s two-month-long “Celebration of Service” cause campaign last fall enlisted the help of employees, customers and a rock band to help repair and renovate the homes of military veterans.

Target kicked off Black Friday earlier than in previous years by opening doors at midnight for its annual “2-Day Sale.”

Windsor Foods’ Jose Ole used a “Game Day” theme while sending consumers to a promotional website (moreoleinlife.com) for recipes, coupons, football-related content (such as a “Basics of the Game” article) and a “Put a Little More Ole in Life” instant-win game. From Jan. 15 through Feb.

Hormel Foods used a QR code to link to a mobile-optimized recipe bank featuring the dishes depicted in the ad, such as “easy pepperoni pizza dip.” Consumers also were directed to Hormel's "Recipeasy" Facebook page to find $7 in savings.

Unilever/PepsiCo's Lipton Brisk touted a new “epic size” as part of its tie-in to the Feb. 10 theatrical release of 20th Century Fox’s

Snyder’s-Lance Inc. ran a football-themed FSI encouraging consumers to “Share Your Favorite Big Game Recipes” by scanning a QR code to visit the manufacturer’s sharethebestclub.com (currently still showcasing holiday content). The ad delivered $2 in coupons for Cape Cod and Grande snacks.

Rich Products’ Farm Rich leveraged its participation in News America Marketing’s annual “Super Bowl Savings Spectacular,” which activates the co-op FSI operator’s official National Football League sponsorship on behalf of brand clients. (See “FSI Report: Jan.

Dean Foods reprised its “Start Right, End Right” sweepstakes (see Related Articles), this time awarding a grand-prize $25,000 to the winner and $5,000 to a school or nonprofit of her choice. Consumers enter on a promotional website (startrightendright.com) from Dec. 29, 2011, to Feb.