Powered by San Francisco-based 5th Finger, Safeway Inc. is granting Dominick's shoppers personalized offers on their iPhone. Synced with the user's loyalty card, the mobile app delivers weekly ads, activates coupons and creates shopping lists. It creates paperless shopping – no lists, no coupons.
The online radio site Pandora, Oakland, Calif., is running hyperlocal, geo-targeted ads on its mobile app, and Best Buy has signed on to reach iPhone users. When you sign up for Pandora, you register your zip code, email, birth year and gender.
Massimo Zanetti Beverage’s Kauai Coffee introduced new packaging with a QR code linking to a mobile website sporting the brand’s new “bold” blue color. This ad reran on April 15 and Aug. 26.
The latest FSI event from L’Oreal Paris included an ad featuring singer Gwen Stefani that again employed a QR code linking to a promotional video. The ad also plugged the manufacturer’s “Can I Help You” online consultation service.
Walgreens partnered with Kraft Foods this month to distribute mobile ads to consumers who checked in at stores via mobile apps such as Foursquare and Yelp.
The Home Depot’s two-month-long “Celebration of Service” cause campaign last fall enlisted the help of employees, customers and a rock band to help repair and renovate the homes of military veterans.
Snyder’s-Lance Inc. ran a football-themed FSI encouraging consumers to “Share Your Favorite Big Game Recipes” by scanning a QR code to visit the manufacturer’s sharethebestclub.com (currently still showcasing holiday content). The ad delivered $2 in coupons for Cape Cod and Grande snacks.
