Target leveraged the occasion of the National Football League's Super Bowl LI on Feb. 5 to lure in shoppers with a mobile push notification linking to Cartwheel coupons for "big game goodies" valid "today only."
Target zeroed in on wellness as the theme for its New Year's campaign, dedicating its back-of-the-store seasonal department to "well chosen" items it described as "all sorts of good stuff."
Aiming for an omnichannel experience that bridges its website, mobile app, in-store experience and loyalty at the register, The Coffee Bean & Tea Leaf launched an enhanced mobile app for its guests.
The Weather Co. and its Weather Channel mobile app are hosting the first Watson Ads from IBM, which are mobile ads that consumers can engage with over voice or text.
BJ's Wholesale Club teamed with General Mills for the partners' first post-holiday program activating the manufacturer's evergreen "Box Tops for Education" cause platform.
Aiming to give its retailer and foodservice clients a better look at its ROAS (return on advertising spend), RetailMeNot, Austin, Texas, launched “Mobile Attribution Powered by RetailMeNot.”