Nestle's Purina Pro Plan is again using a variety of tactics at Petco to activate its sponsorship of the Westminster Kennel Club dog show, which this year takes place Feb. 13-14.
Target leveraged the occasion of the National Football League's Super Bowl LI on Feb. 5 to lure in shoppers with a mobile push notification linking to Cartwheel coupons for "big game goodies" valid "today only."
Target zeroed in on wellness as the theme for its New Year's campaign, dedicating its back-of-the-store seasonal department to "well chosen" items it described as "all sorts of good stuff."