Games/ Contests/ Sweepstakes

Circle K's Great Lakes division hosted a sweepstakes and concurrent incentive offer from Xyience this fall.The sweeps, which ran Sept. 1 through Oct. 31, awarded a grand-prize Harley-Davidson motorcycle.

Supervalu chains gave special treatment to Procter & Gamble this fall through a series of sales incentives backed by feature and display support.

Circle K's Arizona division tapped into college football this fall by leveraging its relationship with the University of Arizona to conduct a "Red Zone" sweepstakes with support from CytoSport's Muscle Milk.Running Aug. 16 through Nov.

Circle K's Florida division is supporting a national sweepstakes from Anheuser-Busch's Budweiser that awards a trip to a National Collegiate Athletic Association football bowl game.An ad on the division's website promotes the sweeps, linking to a promotional site for entry.

J.M.

ACH Food Companies continues promoting its "Scratch, Bake & Win" game (see Nov. 7) in another co-op FSI , this one containing coupons for its own Argo and Karo brands along with AB Mauri's Fleischmann's, ConAgra Foods' Eagle Mills and Sunsweet Growers' Sunsweet.

Circle K's Florida division joined with PepsiCo's Gatorade this fall to conduct a sweepstakes awarding private-suite tickets for a National Football League game to nine grand-prize winners.Florida residents entered the “Gatorade Suite” sweeps on the division's website from Oct. 5 through Nov. 15.

Circle K's Florida and Gulf Coast divisions are tapping into Mars Inc.'s official National Football League sponsorship this fall by hosting exclusive "Football Family Room Makeover" sweepstakes.The Florida promotion awards a grand-prize $5,000 for the titular makeover.

Circle K this fall hosted an exclusive sweepstakes overlay to Kraft Foods' "Huddle to Fight Hunger" campaign.The convenience store chain's sweeps awarded a grand-prize trip to the "Kraft Fight Hunger Bowl" National Collegiate Athletic Association football game on Jan. 9, 2011, in San Francisco.

Circle K's Southeast and Florida divisions tapped into Dr Pepper Snapple Group's sponsorship of National Collegiate Athletic Association football this fall by hosting an exclusive "Tuition Giveaway."An overlay to a national Dr Pepper promotion, the sweeps let residents of Alabama, Georgia, North Ca