Games/ Contests/ Sweepstakes

Bud Bowl has become the largest beer promotion in the category. In 1992, Bud Bowl IV will feature 18 different P-O-P items.

Caboodles display is the only place to enter the accompanying sweepstakes.

Vertical full-color header announces Electripak's offer to print your child's, or your dog's, picture on an authentic Topps baseball card in exchange for a company product.

Point-of-purchase materials often are components of an integrated marketing effort that also may include direct mail, promotion, and advertising. For example, the artwork on these in-store displays makes references to other elements of a merchandising program for the V.O. brand.

Truck sweepstakes was featured on this Gaviscon display. One floor and one counter display are distributed for each of MMD's integrated promotion events.

Top prize in Royal Crown Cola's summer-long Bayliner Challenge promotion is depicted in this stacked-can display. RC cans have letters printed on inside bottoms that indicate winners of this and other prizes.

The Shaving Center is the major in-store merchandising unit of Gillette's World Series promotion. Separate header highlights sweepstakes.