Games/ Contests/ Sweepstakes

The world of motor oil is about to undergo a shakeup.

A standee of Karla, the St. Pauli poster girl, promotes Barton's "Bring Your Favorite Girl to Germany" sweepstakes competition.

Approximately 4,000 caddy units and 4,300 floor units featuring the Foster Grant Hollywood-themed promotion will ship to mass merchants, food, chain drug and deep-discount drug stores later in May.

Consumers will have a chance to win a once-in-a-lifetime trip to Germany through St. Pauli Girl's "Bring Your Favorite Girl to Germany" summer sweepstakes. The sweepstakes will begin in stores in June and run through August.

Shades Reappear With Renewed Advertising

The safari display components are shipped with crates of Pick-A-Mix candy and consist of a decorative base, motion or non-motion pole toppers, and tear pads to enter the sweepstakes.

This pole topper helps LaCroix Sparkling Water promote its tie-in promotion with the "Wings" television show, in which grand-prize winners in 17 cities win a walk-on role in an episode next season.

Well before the lives of figure skaters became the subject of household discussion, Campbell Soup, Camden, N.J., had already chosen Nancy Kerrigan to illustrate the "Power of Soup."Beginning in January, grocers were supplied with a statuesque standee of Kerrigan through Campbell's EADS program.

A family trip to the amusement park is a classic summer activity. By teaming up with Anheuser-Busch Theme Parks, E.J. Brach Corp. hopes to attract more wrapped-candy buyers to its Summer Safari display and sweepstakes this summer.

Pennzoil has scheduled three major national promotions for 1994, including an effort connected with the Brickyard 400, the newest event on the NASCAR circuit. That promotion runs June 13 to Aug. 6.

Continuing their quest to educate consumers about the great masterpieces of Italian art, marketers at Stroehmann Bakeries in Horsham, Pa., in February introduced the second in a yearlong series of sweepstakes promotions for D'Italiano Real Italian Bread.

NBA Jam, the most anticipated video-game release of 1994, was made available on March 4, which was declared Jam Day.The action-packed basketball game is Acclaim Entertainment Inc.'s most recent slam-dunk arcade blockbuster to find its way to the home video-game market.