Off-premise, the promotion is supported with banners, display cards, case cards, static clings, inflatables, reflective plaques, danglers, floor graphics and tearpads with sweepstakes entry forms.
Beginning in August and running through Super Bowl XXXIII in 1999, the Scratch-n-Win cards will be found in specially-marked Fuji videotape multi-packs at various retail outlets nationwide.
This fall, Country Pride brand chicken is teaming up with NASCAR racing to increase brand awareness and drive trial and repeat business in supermarkets.The two-pronged promotion is aimed at both consumers and supermarket meat managers.
In August, Sunshine is also offering the "Vienna Fingers Take a Break Sweepstakes" from which 100 consumers will win a weekend stay at a Bed-and-Breakfast. Other prizes include deluxe travel bags and coupons for free packages of Vienna Fingers.
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.
For the 38th consecutive year, Drambuie, the Scottish liqueur imported by According to Marshall Dawson, Drambuie brand manager, over the years the promotion has tied golf to the liqueur.