Games/ Contests/ Sweepstakes

   Elements supporting the promotion and an on-line sweepstakes include P-O-P materials as well as a print advertising campaign and an Internet promotion via the Paris Blues Web site.

Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

All of SoBe's merchandising reinforces the image and lifestyle of the company. Snowboards, golf bags, mountain bikes and other sporting goods are often used as display items with the company's dealer loader programs.

In a recent promotion, Follett bookstores attempted to link its physical stores and online presence with a promotion that featured specially-encoded bookmarks. Consumers were encouraged to visit the company's Web site and hold the bookmark up to the computer screen to see if they were winners.

Marketers at

For the launch of its new CD-ROM, titled "SPY Fox 2: Some Assembly Required,"

Talking standees draw attention to the "SPY Fox 2" CD-ROM game and the sweepstakes offering a trip for four to World Expo 2000 in Germany.

This program was a test market for McDonald's bratwurst. In addition, it was a cross-promotion for McDonald's, Johnsonville Brand Brats and the Weber Grill Co. An increase in the awareness of Weber grills was registered from the campaign.

Even A&W's packaging carries through "The Munsters" theme for the Halloween promotion.

A corrugated version of the Munsters' hearse is used to enclose cases of A&W root beer.

A&W root beer invites shoppers to find out if they are a Munster during its third annual Munsters "inheritance" promotion, which uses pole signs and other P-O-P to spotlight prize giveaways.