Playmobil joined with the Kennedy Space Center to create a promotion for a new product introduction. A ballot box was created using chipboard with four-color process, litho-printed graphics.
This counter unit holds 25-cent Slim Jim snacks and alerts consumers of their chance to win a VIP trip for two to MTV Spring Break 2001 by calling a toll-free number.
The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.
, Raleigh, N.C., sent its Tijuana Mama Pickled Sausage on a new set of wheels for its first national consumer sweepstakes this summer. Its destination: the 60th Annual Sturgis Motorcycle Rally.