Entertainment Tie-ins / Licensing

To ensure that Britney Spears was happy with the way she was portrayed on displays for Skechers 4Wheelers, the company hired a creative director who had worked with her in the past.

The Display Connection Inc., Moonachie, N.J.

The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Kellogg Co. was one of several manufacturers to fall into the Spider-Man licensing web. Displays and floor decals promoted free water squirters available inside specially marked cereal boxes. Clarion Marketing & Communication, Greenwich, Conn., handled the promotion.

Britney Spears campaign marks Skechers' first celebrity brand

A wide range of P-O-P materials including these standees of Spider-Man and his arch enemy Green Goblin highlight Dr Pepper's association with the "Spider-Man" movie opening May 3.

Burbank, Calif. --

This vacuum-formed countertop display served both as a display and a sweepstakes entry box for a contest exclusive to Toys "R" Us stores. The displays were featured on Lego "Harry Potter" endcaps for a 2-1/2 month period.

This display spectacular for supermarkets and mass merchants highlights Dr Pepper's sweepstakes to win a trip to a "Spider-Man" party in New York City the week of the film's release.

Diam POP Group, El Segundo, Calif.

Warner Bros. Home Video supported the "Harry Potter" DVD and video release with floorstands and an arch display that depict memorable scenes from the movie.

This standee was purposely designed without text because Dr Pepper/Seven Up feels its target market is so marketing savvy that they would react negatively to blatant commercialism.