Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.
Amurol Confections recently introduced three candy products to tie in with Nickelodeon's "Butt-Ugly Martians" cartoon show. Two are shown here and all are promoted in this prepacked floorstand.
Culver City, Calif. -- "Spider-Man," the film that broke multiple box office records this summer swings into stores on DVD and video on Nov. 1. P-O-P includes floor displays and counter units that are part of a $100 million marketing campaign. The rollout helps kick off what
Images on the displays come straight from the film. Marketers leveraged images from the movie to separate the displays from other "Spider-Man" properties.
The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.