Conducting a retail promotion and not coordinating in-store execution is like planning a wedding and not showing up: If you're not going to be there, why bother making the arrangements?
The Aug. 26 home video launch for
Frodo and Gandalf standees are part of the LiquidLoot promotion, which ties Dr Pepper/Seven Up to the DVD release of "The Lord of the Rings: The Two Towers."
Frodo and Gandalf standees are part of the LiquidLoot promotion, which ties Dr Pepper/Seven Up to the DVD release of "The Lord of the Rings: The Two Towers."