Digital Marketing

Toys “R” Us rolled out its 2015 holiday campaign – simply called “AWWWESOME!” – in late October.

Social site Pinterest has rolled out a cool new “visual search tool” for its mobile app and desktop site that enables users to zoom in and search items within an image. 

PetSmart used the observation of "Giving Tuesday" to tout multiple cause campaigns in a Dec. 1 email blast.

Key Insight: Due to the brand halo effect of the Elmer’s brand, most crafters assumed the company was already in the hot glue space, paving the way for powerful market entry and product launch.Activation: Attract Millennial crafters through instructional videos, blogger outreach, Elmers.com, TV ads

Target turned to YouTube for a fun and immersive Halloween experience. The retailer created a full-on haunted house story titled “The House on Hallow Hill” that included a series of festive videos.

Starbucks is testing delivery. One announcement is a partnership with Postmates, San Francisco, which will deliver in the Seattle area and charge its flat delivery fee. Postmates continues to add mainstream retailers to its arsenal, such as 7-Eleven and Walgreens.

2015 product launch tries to make things simpler in what brand says is a difficult, complicated category

CVS Health announced Wednesday the completion of its $1.9 billion acquisition of Target Corp.’s pharmacy and clinic businesses. Some 1,670 Target pharmacies and 79 clinics will transition to CVS Health banners and systems in the next six to eight months.

Key Insight: Pizza is the No. 1 food served at “home tailgating” parties.Activation: The “Tailgate at Your Place” campaign, which centers on a dedicated website, features a sweepstakes and allows consumers to share recipes via social media. Coupons drive store visits.

Social site Pinterest has rolled out a cool new “visual search tool” for its mobile app and desktop site that enables users to zoom in and search items within an image.

High-end department store Barneys New York has made items shoppable over the Instagram social site using a “Like2Buy” link. Users following

As the path to purchase has morphed from an orderly funnel to a messy bowl of spaghetti, retailers and brands are shifting their approach to reach consumers with a unified pitch that meets them wherever they are.