Cross-Merchandising

The goal was to create a "martini center" that would take up minimal floor space yet immediately catch the attention of consumers. The square design offers balance for the weight of the glass bottles and visibility from all sides.

Red Devil created a combination merchandiser to help introduce its new Ergo 2000 Series of hand tools and cross-merchandise them with its Onetime Ready Mixed Filler. The corrugated display was designed in three versions to accommodate different sizes and combinations of products.

This merchandiser brings new cross-merchandising opportunities to Frito-Lay's line of salsa and salty snacks. The display's permanency helped Frito-Lay capture additional space in targeted supermarket areas near the beverage aisle and cooler vaults.

The makers of Breathe Right nasal strips and Kleenex facial tissues have teamed up to help consumers combat stuffy noses by offering a free box of Kleenex tissues with the purchase of any box of Breathe Right strips.

As part of a cross-merchandising promotion for the new Ergo 2000 Series of hand tools and Onetime Ready Mixed Filler,

750

Permanent, Containerized and Processed Foods

American Greetings' corrugated display promotes a product tie-in outside of the greeting card department.

The first P-O-P display for Guiltless Gourmet's baked chips proved so successful that the company depleted its estimated six-month production run in six weeks.

A new promotion from American Greetings includes a freestanding temporary display that holds its Coffeehouse greeting cards and sample packages of Millstone brand coffee.For the first time, the Cleveland-based company is using a corrugated unit for promoting a multiple tie-in promotion outside the

A display from Stihl Inc. enables outdoor power equipment dealers to triple the amount of revenue earned in two square feet of floor space.

A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.