Coupons/ Rebates/ Pricing

In August, Nintendo will introduce its new Virtual Boy 3-D video game system with a $5 million marketing campaign that ties in with NBC-TV and Blockbuster video-rental stores. Included in the introduction will be an array of P-O-P pieces highlighted by three versions of a permanent display.

St. Ives' formula for P-O-P success includes the St. Ives mini pallet, a corrugated aisle display for the company's larger-sized and best-selling products: Swiss Formula shampoo, conditioner and hand & body lotion.

Moopons from CDC provide a 10-panel booklet of coupons that attaches to the front of milk jugs. The program is supported by P-O-P pieces in the dairy case as well as advertising by the supermarkets receiving the program.

When Wells Lamont decided to sponsor a charitable organization to "give back to the community," the company selected Habitat for Humanity International, a leading human services association.

A new promotion involving greeting cards and photographs -- elements that people associate with memories and being able to share them -- has been unveiled by Eastman Kodak Co., Rochester, N.Y.

Die-cut corrugated; laminated four-color lithographed label

In March, Bosch Power Tools kicked off a year-long professional power tool promotion aimed at contractors and tradesmen. The campaign centers on a sweepstakes touting the Bosch Pro Challenge.

If you thought clipping coupons was valuable before, wait until the Coupon Exchange Center is installed in your local supermarket.The Coupon Exchange Center (CEC), developed by In Store Media Systems Inc., Aurora, Colo., is an in-store program that lets shoppers convert old coupons for new ones."Wi

The Coupon Exchange Center converts old coupons for new ones that are randomly selected from among 100 consumer product manufacturing companies.

Affinity Marketing created a new egg-carton lid so it could attach a booklet of 15 coupons to egg cartons. Danglers alert consumers that cents-off coupons are available on the supermarket's egg cartons.

Dairy case promotional activity is being churned up by two firms that recently introduced coupon booklets that attach to milk jugs and egg cartons.The In-Store Coupon Network, created by Affinity Marketing in Richmond, Va., features specially manufactured egg cartons.

Spreading the word about the nutritional value of fruits and vegetables is the aim of a Del Monte Fresh Produce and Del Monte Foods three-month promotional effort and sweepstakes.The "Turn Health Into Wealth" program asked entrants to answer five fill-in-the-blank questions about fruits and veggies