Coupons/ Rebates/ Pricing

A cylindrical 3-D motion display featuring the Michelob "Gimme Guys" in a moving golf cart is part of an integrated golf marketing program from Anheuser-Busch Inc.

Until recently, electronic entertainment industry marketers found that getting their P-O-P into stores was a relatively straightforward process.

Fisher-Price scored a slam dunk this spring when it introduced a permanent display for its "Grow To Pro" children's basketball hoop.

Elvis Sighted at Eckerd, Payless and Revco

Natural Light and Natural Ice beers from Anheuser-Busch Inc., St. Louis, welcomed summer with sailboat-themed P-O-P materials and a coupon book for off-premise retailers.

The World Wildlife Foundation and Canandaigua Wine Co., Canandaigua, N.Y., owners of the Marcus James wine label, have partnered to offer consumers an unusual opportunity -- save animals and enjoy a glass of chardonnay at the same time.   In a promotion that ran in May, bottles of Marcus James wine

This fall Kraft Foods will expand its former summertime-only Food Solutions merchandising program into a year-round marketing strategy encompassing all of its 33 product categories.

Mobiles are part of the collateral materials developed for the Color QuickCam 2.

Dole Fresh Vegetables Inc., Salinas, Calif., ushered in the spring season with a marketing campaign launched in April to promote its line of six "Special Blends" salad mixes. Pole toppers, shelf talkers, recipe tear pads and coupons comprise the in-store collateral materials.

Customers who purchase Philips, Magnavox and Philips Magnavox branded products between April 27 and July 13 will receive two free passes good at any Six Flags theme park and a new "in-the-park" coupon book.

ICEE self-service machines are taking center stage these days -- a move that has increased exposure and stimulated sales by more than 50 percent at several Wal-Mart stores.

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co.,