June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.
The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.
The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.
More than three-fourths of those surveyed are willing to delay e-commerce deliveries in order to improve sustainability, if given an incentive to do so.
Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.
The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.
The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.
Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.