Southeastern Grocers’ Winn-Dixie, Harveys supermarket and Fresco y Mas is supporting Procter & Gamble’s “Can’t Cancel Pride” COVID-19 relief benefit concert with iHeartRadio for the LGBTQ+ community, indirectly tying in to the manufacturer’s May 30
CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
Albertsons Companies’ Jewel-Osco is tying in to the launch of a limited-edition, Pride-themed case of Molson Coors’ Vizzy hard seltzer in honor of June’s designation as Pride Month.