Circular Features

Office Depot began offering paper-shredding services in select stores in May. The cost is 99 cents per pound. Circular features promoted a free trial period (up to five pounds per customer) from May 23-29.

Kraft brands were prominent in H-E-B's recent "Meal Deal" promotions, which included offers for free SKUs of:

As part of parent Sears Holdings' "Heroes at Home" program, Kmart teamed with Fruit of the Loom to support Rebuilding Together, a nonprofit that renovates homes for wounded military veterans. The partners are donating $1 for each Fruit of the Loom Rugged Collection package bought between Feb.

Kmart has kept busy this spring running merchandising programs based on popular entertainment properties.

For Mother's Day on May 9, Food Lion held "Kids Cookie Decorating Workshops" and offered $3 off a decorated cookie with purchase of one dozen roses. Circular features supported. (See Image at right.)

In an "ultimate outdoor entertaining" sweeps running May 16-26, Meijer awarded a grand-prize $5,000 store card and two first-prize $2,500 cards.

Among recent circular promotions, OfficeMax offered gift suggestions for Mother's Day (on May 9), including digital cameras from Canon, Kodak and Nikon and GPS devices from Nextar, TomTom and MiTAC International Corp.'s Magellan.

Petco recently placed its promotional spotlight on positive home environments for pets.

Meijer again marked Earth Day in April by touting its partnership with The Nature Conservancy, a nonprofit that works to protect land and water.

Approximately 200 Best Buy stores across the U.S. opened at midnight on April 22 to host parties for the home-video release of Twentieth Century Fox's

With the arrival of spring, Sears turned its focus to outdoor products and services through a variety of lawn- and garden-related promotions.

Safeway staged an extensive Earth Day campaign in April to spotlight its environmental sustainability initiatives, as well as those of participating product manufacturers.