“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.
Albertsons Companies’ Safeway teamed with Kellogg to offer loyalty members $3 off private-label ice cream with “mix or match” purchases of four participating SKUs from Kellogg’s cereals, Eggo or Pop-Tarts, throughout the summer.
PepsiCo has teamed up with Albertsons Companies on an account-specific program dangling free groceries to shoppers who redeem select Just for You digital coupons this summer.
Target partnered with multiple toy manufacturers, including Mattel and Lego Group, for exclusive SKUs and promotions following a spike in toy sales last quarter.
Target is bolstering its offerings in the baby category with a new hybrid cloth diapering system from Procter & Gamble's Pampers, and "luxury" diapers and wipes from Millie Moon.
Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
Unilever has teamed up with Albertsons Companies banners in Northern and Southern California for a cause effort supporting the state’s Boys & Girls Clubs of America.