Back to School

The back-to-school season has always been a popular time for marketers to encourage kids and their parents to try new products.

Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.

Rubbermaid P-O-P is often directed at "life's big defining moments," such as going to college, buying a new house or having a baby.

Synergy Advertising and Design (design), Hickory, N.C.; Southland Packaging Inc. (manufacture), Statesville, N.C.

This small acrylic display reminds students to grab some Zip disks when they're buying other school supplies.

This display reminds consumers of the change of seasons, increased exposure to other school children and the need for the Kleenex product. The cartoon school bus includes a voice module, flashing lights and a moving stop sign erected above a 64-inch pallet of product.

A back-to-school promotion aimed at the African-American market was launched by Kraft.

Pepperidge Farm's Back-To-School promotion for its limited-time "smiley" Goldfish crackers included three display options.

As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Permanent (padlock display); temporary (combination lock display)

Marketers trying to penetrate the lucrative college scene will soon be chanting "I Like IKE" if Campus Interaction has anything to say about it.

In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season.