A shelf management system that merchandises each of 84 SKUs in separate, orderly sections is the key to a new prepack display designed for Keith Clark of Sidney, N.Y., the country's largest producer of time management products and personal and professional organizers.
The Sega Best Buy Interactive Display is a two-sided unit with a place for hardware on each side. Control pads are also included on each side. Hooks are used to highlight the products (in this case, the Sega Genesis games.)
The unit was designed to have long-term use while accepting frequent updates of new ACG footwear during changing seasons. The client wanted the display to reflect the outdoor environment and activities associated with the outdoors.
A motorized vacuum-formed basketball spins atop the display. The panels of the display are Sintra screened in four-color process with three flat colors.
NBA Properties worked up a program of banners, hangtags, countercards and more for its "I Love This Stuff" promotion released this spring. Nearly one third of the league's 140 licenses took advantage of the designs for use in their own P-O-P.