Account-Specific

Featuring strong colors and concise text, these pallet displays sold down quickly in Wal-Mart stores and helped maintain the brand's leadership status with the retailer. A second run of the displays was ordered along with PDQ trays that complement its design.

Excerpts from A.G. Lafley's letter to shareholders, August 2002

A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.

This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

Taking another look at category management can help retailers develop a more efficient shelf policy.

Kendal King, Kansas City, Kansas

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Vans reinforces its association with extreme sports with endcap displays designed for Gart Sports stores.

Standardized mats with product details and manufacturer logos make it easy to compare similar products. Color coding is used to group products into specific categories. Mats for all optical mice, for example, feature yellow highlight colors.

Choosing the proper type of grass seed for specific tolerances of shade, drought and foot traffic is a complicated process. Lowe's Home Improvement Warehouse recognized this and asked grass seed supplier

A category management system installed in 770 Office Depot stores helps consumers compare features of computer mice, trackballs and keyboards.