Kroger takes to the skies with Schwan Food's Red Baron frozen pizza this summer for an exclusive event-marketing campaign backed by sweepstakes and an incentive offer.
Lowe's test-drives a promotional partnership with General Motors Corp. this month through a sweepstakes that brings Whirlpool Corp.'s Gladiator GarageWorks along for the ride. Running through Sept.
Back-to-school remains the focus of retail activity this week, with Kmart breaking a much-anticipated integrated campaign and Longs Drugs hosting a sweepstakes from Newell-Rubbermaid's Sanford.