Shelton, Conn. — In an effort to better educate consumers on proper sun care and to inspire shoppers in the category, Edgewell Personal Care (formerly Energizer Personal Care) has reinvented the sun care aisle.
The Hershey Co. secured space in the center or seasonal aisle of Walgreens stores throughout most of the spring and summer with an in-store display accompanied by back-to-back and ongoing Balance Rewards promotions.