Wine

Display Masters

Retailers may be inclined to keep the display for The Hess Collection wines in place for more than a year, says a company official.

An umbrella for Heublein's Blossom Hill wines may put the brand in the shade, but its makers are hoping summer sales will be nothing but hot.

The can-can dancer kicks her way to high impulse sales for Champagne Perrier-Jouet.

Ruszel Woodworks Inc.

An additional run of the bag display elements has been ordered for this year, but no total figure has been released.

The Occasion Rack keeps a fresh appearance with a variety of header cards and optional flower cups.

Riunite is adding holiday sparkle in liquor stores with a flashing LED pole topper. The display, and holiday packaging, represent the bulk of the wine brand's holiday push.

Two-color litho on solid bleached sulfate laminated to E-Flute, single face.

"Beautiful Brunch" display is topped with case card that features a translucent Almaden logo and includes full-color photos of foods appropriate to that meal.

Wooden wine rack display will be used to introduce line of Sebastiani wines in the "proper way," with bottles lying down.