Canandaigua Wine Co.'s "Swing Into Summer" promotion for Arbor Mist wines received rave reviews from retailer House of Bacchus, which used the company's P-O-P materials to create a giant display.
Let's hear it for Whoopi Goldberg, who added "artist" to her list of credits when her original artwork appeared on a limited-edition Korbel champagne bottle. Goldberg is the fifth and latest artist commissioned by
Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.