Video

Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Video browsers can call up short clips from films before renting them, ending the frustration of choosing a title sight unseen.

Creating an early interest in new home video releases, a new display can promote three films at once, says David Soltes, manager, creative services for Paramount Home Video, Los Angeles.The free-standing, three-sided display has a blue triangular base, topped with a structure holding three concave

Shoppers may also search for their selection by title, performer or general category, and can be directed to other titles.

In Blockbuster Video's Boca Raton, Fla., test store, shoppers are given the opportunity to view short clips from thousands of featured films. The test will be expanded to 10 stores in Denver later this year.

A three-side display from Paramount Home Video can be used in the open, or can be placed against a wall, and is designed to promote several titles at the same time.

Kids' Praise Co.

Mickey Mouse is currently appearing in thousands of video rental stores across the United States, reminding would-be customers it's time to rent Disney videos.

Mickey Mouse clocks, distributed to promote Walt Disney's "Wild Hearts Can't Be Broken," are intended to establish a Disney section in video stores.

Video stores can dress up "Bob" standees through February, which has given the P-O-P item a potentially longer life.

Last summer's comedy movie "What About Bob?" is enjoying a longer than usual, high- profile run in video rental stores as a result of Touchstone Home Video's aggressive in-store campaign, which extends through February.Released in November, the rental is backed by TV advertising and a merchandising

Featuring two stars of the movie each, the "Mobsters" standees are ready for display in seconds.