More than 800 Northwest Airlines terminals were outfitted with new baggage measuring displays in early 1997. Used internationally by the airline, the units allow officials to limit the size of all carry-on baggage for compliance with airline regulations.
Federal Express created a display partnership with RTC Industries three years ago, and the results have shown the value of such relationships, says Marc Tate, FedEx's manager of retail product design.
EFT Promotions, through Response Media Products, hopes to sign up packaged-goods marketers to expand its use of coupons, such as these, on automatic teller machines.
Royal Mail National, London, is in the business of selling stamps throughout the United Kingdom. And this is one marketing-savvy government agency that not only listens to its retailers and consumers, but acts on those responses.
Federal Express Corp. has discovered that opportunities abound with small businesses. The company has already made a name for itself and has become an industry standard with large corporations, and Fed Ex officials believe that the time is right for it to branch out.
Federal Express sees a lucrative market with small businesses. The company has teamed up with Kinko's and is providing the retailer with signs to announce the availability of Federal Express shipping services.
