Sperry & Hutchinson Inc. has created a customer-loyalty program with "greenpoints" that shoppers accumulate via online, supermarket and credit card purchases.
Corrugated floorstands promote the Giving Back Pak. By purchasing one of these packs in a Safeway or Von's supermarket, funding goes to support Easter Seals.
Kinko's has shifted its branding strategy to feature customers' creative use of the company's services. New P-O-P materials include posters, counter cards, counter mats, mouse pads, in-store signs and murals with similar graphics.
The purpose of this campaign was to create in-store awareness of delivery services. It introduced "Scanner," the friendly reindeer, who stands as an icon for FedEx. Various iterations of the campaign included mobiles, danglers and posters.
, Herndon, Va., have announced a new online service that allows customers of Photography by JCPenney portrait studios to view, share and order their portraits over the Internet.