Seasonal Merchandise

Driving sales of retailers' seasonal products, the Up, Up and Away Easter environment appeals to all the senses.

A complete line of seasonal merchandise from American Greetings is displayed to spur impulse purchases.

Some promotional displays for L'Oreal are seasonal in nature. A recent campaign focused on the color pink for springtime fashions.

A seasonal aisle sign for Toys 'R' Us tied Mattel products to a credit card promotion.

A seasonal display for Chinet is meant to be saved and used again next summer.

Facing into the aisle at a slight angle, Hallmark's RSMs are designed to give a fresh look to seasonal product selling.

Temporary displays also promote seasonal brands, Summer L'eggs here.

Colored handles of scissors match colors and themes of seasonal headers. Counter displays can be combined with a base to create floor standing unit.

Seasonal crackers display illustrates several of consistent Keebler in-store merchandising elements: "waterfall" displays of products, unifying center unit, and use of elf, hollow tree, low cholesterol and fat banners, and logo in graphics.