Seasonal Merchandise

Campbell's offers retailers a variety of generic, seasonal and themed P-O-P materials to support its soups.

Johnstons & Associates Inc., Kalamazoo, Mich.

This prepack shipper display for McCormick Spiced Cider helped boost sales of this seasonal product.

Corrugated

American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.

The seasonal nature of shoes is played up in this garden-themed display from Bass to show off its canvas shoes.

55-point board covered in multicolored printed paper (frame); cardboard with foil and 4-color covering and embossing (revolving gift-box replica)

OrePac Building Products, Wilsonville, Ore.

Gary L. Lawrence, Massillon, Ohio

This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations.

"We're a seasonal item that's only good when [people] are seeding, which is spring and fall," says a company spokesman.