Colorful P-O-P materials that project an enticing summer image are inviting consumers to buy the beer. The materials include case cards, menu cards, posters, table tents, wall cards and dimensional tap handles.
To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.
To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.
The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.
A campaign that began in October and runs through this month is appealing to bird watchers, hunters and outdoor enthusiasts. The seasonal in-store promotion for Schmidt's beer, a product of , Detroit, is targeting retailers in six Northwest states.
The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.
This fabricated, lighted sign utilized polarized motion to animate depictions of the product's moisture-repelling, heat-trapping and wind-blocking characteristics. The signs are designed to be easily updated on a seasonal basis.