A main function of the displays is to educate consumers about the Pentel line, as well as advise them on how to shop for a particular type of writing instrument.
The use of Lucite Optitex on the doors simulates a glass feeling. A finished-wood main structure supports the Optitex doors, adding to the unit's architectural look.
Response from retailers has been favorable, the company says, with mass merchants picking up the product. The pen also comes in a carded version for other display options.
Providing pens and pencils with their own unique personalties, Pentel created a display to capitalize on the trend toward individualized writing products.
